More aligner cases.
From smile curious to smile ready.
Thousands of adults and parents near you are thinking about straighter teeth. Most of them are just curious, and every dentist down the street offers aligners too. We turn that curiosity into booked consults, with campaigns that make your practice the obvious place to start.
See If You Qualify
We only work with dental practices ready to grow.
Trusted by DENTISTS across the United States
Why aligner marketing is different
Lots of interest. Very little urgency.
Aligners are one of the most wanted treatments in dentistry, and one of the easiest to put off. Winning these cases takes more than an ad that says “Invisalign available here.”
Every dentist nearby offers it.
Aligners are offered by general dentists and orthodontists on every corner. When your ads look like everyone else's, patients choose on price or whoever shows up first.
Mail-order aligners set the price bar.
Patients see at-home aligner ads with low prices and assume that's what it should cost. Without explaining what in-office care adds, your price looks high.
Interest isn't urgency.
Nobody needs straighter teeth by Friday. Patients click, think about it, and get busy. Without follow-up, interested leads go cold within days.
Aligners are one line on your website.
A single bullet on a services page won't rank on Google or convince an adult who has been thinking about their smile for years.
Who you’re marketing to
Two audiences. Two different conversations.
An adult thinking about their own smile and a parent deciding for their teen want very different things. Your marketing should speak to each one.
Adults
- Who they are
Professionals in their 20s to 50s who've been unhappy with their smile for years
- What they worry about
Looking awkward at work, the total cost, and fitting treatment into a busy life
- Where they notice you
Instagram, Facebook, and Google, often late in the evening
- What wins them
Discreet treatment, flexible payments, and seeing results from people like them
- How we reach them
Social video ads, smile scan offers, and pages built for adult questions
Parents of teens
- Who they are
Moms and dads researching options for their teen or growing child
- What they worry about
Whether aligners work as well as braces, and if their child will wear them
- Where they notice you
Google searches, Facebook, and reviews from other parents
- What wins them
Clear comparisons with braces, insurance help, and a dentist they already trust
- How we reach them
Parent-focused ads, comparison pages, and family-friendly offers
How we grow aligner cases
Turn smile curiosity into case starts.
Aligner patients notice you on social media, research you on Google, and book when the timing feels right. Every part of our system is built around that.
Instagram & Facebook Ads
Aligners are a visual, personal decision, and social media is where adults and parents notice them. Ads with real patient stories and quick lead forms.
- Patient story and smile videos
- Instant lead forms
- Policy-safe ad creative
Aligner Search Campaigns
Google Ads for patients actively researching, like "Invisalign near me" or "clear aligners in [city]," with their own budget.
- Adult and teen campaigns
- Exclusions for at-home aligner searches
- Neighborhood-level targeting
Smile Scan Consult Offers
Consult offers built around a digital scan and a preview of the patient's new smile, so curiosity turns into a booked visit.
- Free consult and scan offers
- Smile preview at the visit
- Offers that attract real candidates
Aligner Pages
Pages that answer the big questions: cost, treatment time, aligners vs. braces, and why in-office care beats mail-order.
- Cost and financing explained
- Aligners vs. braces vs. at-home
- Smile galleries, with patient consent
Lead Follow-Up
Quick replies and gentle follow-up over weeks, because aligner patients rarely book on the first click.
- Instant text replies
- Follow-up over weeks
- Monthly payment reminders
Consult Booking & Tracking
Consults booked fast and tracked through to treatment, so you know which campaigns bring patients who start.
- Fast booking for every lead
- Consult reminders
- Case start tracking by campaign
Other specialties we market
Built for every type of case.
Aligner patients often want more for their smile. We market each specialty with the same focus.
Dental Implants
High-value implant and All-on-4 cases from patients ready to invest in a permanent fix.
Cosmetic Dentistry
Whitening, veneers, and smile makeovers, often the next step after aligner treatment.
Emergency Dentistry
Same-day visits from patients in pain, many of whom become long-term patients.
Full-Practice Growth
New patients across every service, from cleanings to complex cases, with one connected marketing system.
By the numbers
A booming treatment, and a crowded one.
Demand for aligners keeps growing, and so does the number of practices offering them. Standing out matters more every year.
Invisalign patients
Treated worldwide by the end of 2025
Trained doctors
Active Invisalign-trained doctors competing for patients
Aligner cases
Shipped by Align in 2025 alone
Cases per doctor
The average for an Invisalign-trained doctor in 2025
Source: Align Technology, fourth quarter and fiscal 2025 results
How it works
From first like to first aligner.
Built for patients who are interested, but not in a hurry.
Aligner market audit
We look at how adults and parents in your area search for aligners, which practices and at-home brands show up, and how your site handles an aligner inquiry today.
Offer & audience strategy
Separate plans for adults and parents of teens, with consult offers and payment options built around what each group cares about.
Launch social & search campaigns
Instagram and Facebook ads to spark interest, Google campaigns for patients already searching, and landing pages for both.
Follow up & book consults
Instant replies to every lead and gentle follow-up over the following weeks, with consults booked straight onto your schedule.
Track to case starts
Monthly reports on leads, consults, and treatment starts by campaign, with budget moved to what brings patients who begin treatment.
FAQS
Aligner marketing, answered straight.
What practice owners ask us about growing their Invisalign and aligner cases.
Can we use the Invisalign name in our ads?
Align Technology, the company behind Invisalign, has rules about how its brand name is used in ads and on websites. We follow them, and use terms like "clear aligners" where needed, so your campaigns stay approved and compliant.
How do we compete with at-home aligner companies?
By showing what in-office care adds: a dentist checking progress in person, adjustments when teeth don't move as planned, and someone local if anything goes wrong. Many patients don't realize the difference until someone explains it clearly.
Do free consultations attract the wrong people?
They can if the offer is vague. A consult built around a digital scan and a preview of the patient's new smile attracts people genuinely interested in treatment, and fast follow-up quickly shows who is serious.
Should we market to adults or teens?
Both, but separately. Adults and parents of teens have different worries, notice ads in different places, and respond to different messages. Each gets its own campaigns, offers, and pages.
Can we show before-and-after photos?
Meta restricts before-and-after images in health and cosmetic ads, so we use patient stories and smile videos there instead. Before-and-afters work well on your website and landing pages, with written consent from each patient.
How soon will we see aligner consults?
Facebook and Instagram lead ads often bring inquiries within the first couple of weeks. Because aligners are an elective decision, many patients take several weeks to book, which is why steady follow-up makes such a difference.
Client voices
What practice owners actually say.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
★★★★★
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and new-patient bookings from our area. The results have been clear and consistent.
★★★★★
Their digital marketing strategy helped us reach local patients specifically looking for implants and Invisalign. The result has been a steady increase in qualified consults and accepted treatment plans within our area.
Ready to turn smile curiosity into case starts?
Book a free 20-minute call. We’ll show you how adults and parents in your area search for aligners, which practices are winning those cases, and what it would take to make your practice the one they choose.
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The digital marketing partner built exclusively for dental practices. We help practice owners build sustainable patient pipelines one smile at a time.
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