Google & Meta Ads for dental practices

Ads that book implant consults.
Not free cleanings.

Most dental ad accounts pay for bargain hunters, insurance shoppers, and people searching for a job. We build campaigns around patients ready for treatment, and track every dollar to a booked patient who accepts treatment, not a click.

★★★★★ 4.9 / 5 · 250+ reviews
HIPAA-conscious
No long-term contracts
FREE · 60 SECONDS

See If You Qualify

We only work with dental practices ready to grow.

Can you take on more clients this month?

What's your company's current annual revenue?

How much are you currently investing in marketing per month?

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Schedule a quick call to review where your businesss is today and see if we'd be a good fit to help you

Trusted by DENTISTS across the United States

Bright Smile Dental
Lakeside Family Dentistry
Summit Dental Group
Harbor Dental Care
Evergreen Implant Center
ClearView Orthodontics
Bright Smile Dental
Lakeside Family Dentistry
Summit Dental Group
Harbor Dental Care
Evergreen Implant Center
ClearView Orthodontics

Why most dental ads lose money

You’re paying for patients who never book.

Google and Meta will happily spend your whole budget. Whether that money turns into patients depends on how the account is built, and most dental accounts are built for clicks.

You’re paying for the wrong searches.

“Free dental exam,” “dentist that takes Medicaid,” “dental assistant jobs.” Without the right exclusions, a big share of your budget goes to people who were never going to become patients.

Your offers attract one-visit patients.

A $49 exam special fills the schedule with bargain hunters who use the deal once and disappear. The ad looks successful, but your production report says otherwise.

Your tracking stops at the phone call.

If Google only sees form fills and calls, it learns to find more of them, including spam and insurance questions. It never learns which ads brought patients who accepted treatment.

Your Facebook ads keep getting rejected.

Meta restricts before-and-after photos and health-based targeting. Ads built the way most practices try them get rejected, limited, or shown to the wrong people.

What we measure

We track every patient all the way to treatment.

Clicks and calls are where most agencies stop reporting. The real question is which ads bring patients who book, show up, and say yes.

Click

Someone taps your ad. This tells you almost nothing on its own.

Call or form

A lead. Could be a new patient, or someone asking if you take their plan.

Booked

An appointment on your schedule, matched back to the ad that brought it.

Showed up

The patient actually came in, so no-shows don't count as wins.

Treatment accepted

The number that matters: which ads bring patients who say yes.

Where most agencies stop Where we keep tracking

What we do

Every ad dollar tracked to a booked patient.

We fix your tracking first, then build treatment-specific campaigns that give Google and Meta the right data to find more patients like your best ones.

Google Search Ads

Separate campaigns for the searches patients make when they’re ready for treatment, like “dental implants near me” or “emergency dentist open now.”

  • Treatment-specific campaigns

  • Exclusions for free, Medicaid, and job searches

  • Neighborhood-level budget control

Local Services Ads

Appear at the very top of Google with a Google Screened badge, and pay per lead instead of per click.

  • Setup and verification

  • Disputes for invalid leads

  • Review and profile management

Performance Max & YouTube

Google’s automated campaigns, run with guardrails so they find new patients instead of taking credit for ones already searching for your practice.

  • Practice name exclusions

  • Audience signals from real patient data

  • Video for YouTube placements

Facebook & Instagram Ads

Reach people thinking about Invisalign or cosmetic work before they start searching, with ad creative built to pass Meta’s health ad rules.

  • Instant lead forms

  • Patient story and video ads

  • Policy-safe creative

Offers & Landing Pages

Offers that attract patients ready for treatment, and a dedicated landing page for every campaign.

  • Consult and financing-based offers

  • A landing page for each treatment

  • Before-and-afters where allowed

Tracking to Production

Call tracking and booking data from your practice software, so you see which ads bring patients who book, show up, and accept treatment.

  • Integration with Dentrix, Open Dental

  • Call recording and tracking

  • HIPAA-conscious, no treatment details shared

Treatments we specialize in

Separate campaigns for every type of case.

An implant patient has a different budget, urgency, and decision timeline than someone booking a cleaning. Each treatment gets its own campaign, keywords, and ads.

Dental Implants

Search campaigns and financing-first offers for patients ready to invest in a permanent fix, with their own protected budget.

Invisalign & Aligners

Meta and Google campaigns reaching adults and parents comparing aligner options, with consult offers that turn interest into bookings.

Cosmetic Dentistry

Video and patient story ads on Facebook and Instagram, linked to landing pages with smile galleries and before-and-afters.

Emergency Dentistry

Call-focused Google ads that run when you can actually take emergency patients, so you’re not paying for calls nobody can answer.

How it works

From wasted spend to booked patients.

Tracking first, then campaigns, then scale. In that order.

01.

Free ad account audit

We review your current Google and Meta accounts and show you where budget is going to free-cleaning searches, job seekers, your own practice name, and clicks that never book.

02.

Fix tracking first

Call tracking, form tracking, and booking data set up correctly, so every decision after this point is based on booked patients, not clicks.

03.

Build treatment campaigns

Separate campaigns for implants, aligners, cosmetic, and emergency care, each with its own budget, ads, offers, and landing page.

04.

Launch & learn

Waste cleanup shows within the first two weeks. Automated bidding needs 30 to 60 days of clean data to steadily lower your cost per booked patient.

05.

Scale what works

Once we know what a booked consult costs for each treatment, we move budget to the campaigns that bring patients who accept treatment.

FAQS

Ad questions, answered straight.

What practice owners ask us before handing over their ad budget.

Should our practice run Google Ads, Meta Ads, or both?

Google catches patients who are already searching for a treatment right now, like implants or an emergency visit. Meta reaches people before they start searching, which works well for elective treatments like Invisalign and cosmetic work. Most practices start with Google, then add Meta once tracking shows what a booked patient is worth.

Do new patient specials actually work?

They work for filling the schedule, but deep discounts often attract patients who come once and never return. We build offers around the patients you want, like a complimentary implant consultation or financing options, so your ads attract people ready for treatment, not just a bargain.

Can we use before-and-after photos in our ads?

Meta restricts before-and-after images in health and cosmetic ads, and many dental ads get rejected for it. We use them where they're allowed, like your website and landing pages, and build policy-safe ad creative such as patient stories and video for Facebook and Instagram.

How quickly will we see results?

Tracking fixes and wasted-spend cleanup typically go live within the first 14 days, which often cuts waste right away. Google and Meta's automated bidding needs 30 to 60 days of clean data before cost per booked patient steadily improves.

Who owns the ad accounts and the ad spend?

You do. Your ad spend is paid directly to Google and Meta through your own accounts, so you keep full ownership and see exactly where every dollar goes, even if you stop working with us.

Can you track which ads lead to accepted treatment?

Yes. We connect call tracking and booking data from systems like Dentrix and Open Dental, so you can see which campaigns bring patients who book, show up, and accept treatment. Treatment and health details are never sent to Google or Meta.

Client voices

What practice owners actually say.

Pulled from verified Google reviews and client interviews. Full versions on our reviews page.

“

★★★★★

Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and new-patient bookings from our area. The results have been clear and consistent.

DD
David D. Doe Dental Implants LLC
“

★★★★★

Their digital marketing strategy helped us reach local patients specifically looking for implants and Invisalign. The result has been a steady increase in qualified consults and accepted treatment plans within our area.

FM
John M. Dental Care Plus

Ready to stop paying for clicks that never book?

Book a free 20-minute strategy call. We’ll audit your Google and Meta accounts, show you exactly where your budget is leaking, and tell you what we’d fix first, whether you hire us or not.

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Sat · 8am-4pm ET

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The digital marketing partner built exclusively for dental practices. We help practice owners build sustainable patient pipelines one smile at a time.

CONTACT

(866) 916-1145

[email protected]

Serving dental practices across all 50 states · USA & Canada based