Most dental ad accounts pay for bargain hunters, insurance shoppers, and people searching for a job. We build campaigns around patients ready for treatment, and track every dollar to a booked patient who accepts treatment, not a click.
We only work with dental practices ready to grow.
Google and Meta will happily spend your whole budget. Whether that money turns into patients depends on how the account is built, and most dental accounts are built for clicks.
“Free dental exam,” “dentist that takes Medicaid,” “dental assistant jobs.” Without the right exclusions, a big share of your budget goes to people who were never going to become patients.
A $49 exam special fills the schedule with bargain hunters who use the deal once and disappear. The ad looks successful, but your production report says otherwise.
If Google only sees form fills and calls, it learns to find more of them, including spam and insurance questions. It never learns which ads brought patients who accepted treatment.
Meta restricts before-and-after photos and health-based targeting. Ads built the way most practices try them get rejected, limited, or shown to the wrong people.
Clicks and calls are where most agencies stop reporting. The real question is which ads bring patients who book, show up, and say yes.
Someone taps your ad. This tells you almost nothing on its own.
A lead. Could be a new patient, or someone asking if you take their plan.
An appointment on your schedule, matched back to the ad that brought it.
The patient actually came in, so no-shows don't count as wins.
The number that matters: which ads bring patients who say yes.
We fix your tracking first, then build treatment-specific campaigns that give Google and Meta the right data to find more patients like your best ones.
Separate campaigns for the searches patients make when they’re ready for treatment, like “dental implants near me” or “emergency dentist open now.”
Treatment-specific campaigns
Exclusions for free, Medicaid, and job searches
Neighborhood-level budget control
Appear at the very top of Google with a Google Screened badge, and pay per lead instead of per click.
Setup and verification
Disputes for invalid leads
Review and profile management
Google’s automated campaigns, run with guardrails so they find new patients instead of taking credit for ones already searching for your practice.
Practice name exclusions
Audience signals from real patient data
Video for YouTube placements
Reach people thinking about Invisalign or cosmetic work before they start searching, with ad creative built to pass Meta’s health ad rules.
Instant lead forms
Patient story and video ads
Policy-safe creative
Offers that attract patients ready for treatment, and a dedicated landing page for every campaign.
Consult and financing-based offers
A landing page for each treatment
Before-and-afters where allowed
Call tracking and booking data from your practice software, so you see which ads bring patients who book, show up, and accept treatment.
Integration with Dentrix, Open Dental
Call recording and tracking
HIPAA-conscious, no treatment details shared
An implant patient has a different budget, urgency, and decision timeline than someone booking a cleaning. Each treatment gets its own campaign, keywords, and ads.
Search campaigns and financing-first offers for patients ready to invest in a permanent fix, with their own protected budget.
Meta and Google campaigns reaching adults and parents comparing aligner options, with consult offers that turn interest into bookings.
Video and patient story ads on Facebook and Instagram, linked to landing pages with smile galleries and before-and-afters.
Call-focused Google ads that run when you can actually take emergency patients, so you’re not paying for calls nobody can answer.
Tracking first, then campaigns, then scale. In that order.
We review your current Google and Meta accounts and show you where budget is going to free-cleaning searches, job seekers, your own practice name, and clicks that never book.
Call tracking, form tracking, and booking data set up correctly, so every decision after this point is based on booked patients, not clicks.
Separate campaigns for implants, aligners, cosmetic, and emergency care, each with its own budget, ads, offers, and landing page.
Waste cleanup shows within the first two weeks. Automated bidding needs 30 to 60 days of clean data to steadily lower your cost per booked patient.
Once we know what a booked consult costs for each treatment, we move budget to the campaigns that bring patients who accept treatment.
What practice owners ask us before handing over their ad budget.
Google catches patients who are already searching for a treatment right now, like implants or an emergency visit. Meta reaches people before they start searching, which works well for elective treatments like Invisalign and cosmetic work. Most practices start with Google, then add Meta once tracking shows what a booked patient is worth.
They work for filling the schedule, but deep discounts often attract patients who come once and never return. We build offers around the patients you want, like a complimentary implant consultation or financing options, so your ads attract people ready for treatment, not just a bargain.
Meta restricts before-and-after images in health and cosmetic ads, and many dental ads get rejected for it. We use them where they're allowed, like your website and landing pages, and build policy-safe ad creative such as patient stories and video for Facebook and Instagram.
Tracking fixes and wasted-spend cleanup typically go live within the first 14 days, which often cuts waste right away. Google and Meta's automated bidding needs 30 to 60 days of clean data before cost per booked patient steadily improves.
You do. Your ad spend is paid directly to Google and Meta through your own accounts, so you keep full ownership and see exactly where every dollar goes, even if you stop working with us.
Yes. We connect call tracking and booking data from systems like Dentrix and Open Dental, so you can see which campaigns bring patients who book, show up, and accept treatment. Treatment and health details are never sent to Google or Meta.
Pulled from verified Google reviews and client interviews. Full versions on our reviews page.
Their digital strategy significantly improved our search rankings in Google and ChatGPT, and we've seen a noticeable increase in calls and new-patient bookings from our area. The results have been clear and consistent.
Their digital marketing strategy helped us reach local patients specifically looking for implants and Invisalign. The result has been a steady increase in qualified consults and accepted treatment plans within our area.
Book a free 20-minute strategy call. We’ll audit your Google and Meta accounts, show you exactly where your budget is leaking, and tell you what we’d fix first, whether you hire us or not.
HoursMon-Fri · 7am-9pm ET
Sat · 8am-4pm ET

The digital marketing partner built exclusively for dental practices. We help practice owners build sustainable patient pipelines one smile at a time.
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